Just an FYI, if you'd like to read the article I'm reviewing click on the Title of the blog and it'll take you straight there.
The last subject of the semester was P2P and file sharing. This article was able to shed some light on the fact that P2P and file sharing enhances TV and doesn't act as a replacement but as a compliment. According to this article, approximately 80+ million viewers were watching one of the swimming relays. About 1.3 million people then watched it on webcast later on. Even though there is about 2200 hours available via webcast, there are about 700 hours of olympic action that can only be seen by watching it on TV. The reason this was done was because to protect advertisers who paid the big bucks to gain exposure. I can't speak for what will happen in the future, but as of right now live TV dominates the market and webcasts are more of a compliment and an extra feature then as a threat. As said in the closing of the article, "the big 800-pound gorilla will remain network television.”
Thursday, August 14, 2008
Subscribe to:
Post Comments (Atom)
1 comment:
I agree to a certain extent that live TV currently dominates the market and webcasts are at the moment a compliment. People now a days tend to use webcasts as a source of convenience whether they are traveling or busy and have missed certain events on Live TV, but you also have to take into consideration those that dont have TV that rely on the Internet as their source of information and entertainment. Therefore in my opinion, webcasts in the near future will dominate the market. People will choose to invest more on their computers instead of a big screen TV. Computers have multi usage compared to a TV and will rely on the internet more compared to live TV. A good example of this would be how people now a days rely on their cells phones and they don't use landlines as much or even don't spend money to open a landline. We all use our cell phones as a source of communication. In conclusion I believe Webcasts in actuality a threat to Live TV.
Post a Comment