New Media and the Olympics 2008

Just an FYI, if you'd like to read the article I'm reviewing click on the Title of the blog and it'll take you straight there.

The last subject of the semester was P2P and file sharing. This article was able to shed some light on the fact that P2P and file sharing enhances TV and doesn't act as a replacement but as a compliment. According to this article, approximately 80+ million viewers were watching one of the swimming relays. About 1.3 million people then watched it on webcast later on. Even though there is about 2200 hours available via webcast, there are about 700 hours of olympic action that can only be seen by watching it on TV. The reason this was done was because to protect advertisers who paid the big bucks to gain exposure. I can't speak for what will happen in the future, but as of right now live TV dominates the market and webcasts are more of a compliment and an extra feature then as a threat. As said in the closing of the article, "the big 800-pound gorilla will remain network television.”